Barry Rosen

Barry Rosen
President, The Pursuit Group

Barry has launched successful sales and marketing integration programs at business-to-business enterprises for over 20 years. In 1993 he founded The Rosen Group, an Ohio-based company that provided hands-on marketing consulting to companies in healthcare, technology, insurance and other high-ticket, complex sales industries. In this capacity he created and honed the use of a variety of sales cycle communication strategies, presaging the convergence of communication and technology that has led to The Pursuit Group and its proprietary Sales Cycle Optimization program. Barry also co-founded a category-leading healthcare technology company and a successful regional advertising agency that grew to one of the top 500 agencies in the United States. His experience includes a relationship with Peppers and Rogers Group, the internationally-renowned consulting firm that spirited the transformation of business from mass- to one-to-one marketing.

Barry is a frequent lecturer on marketing and sales topics at the university level. He holds degrees in marketing and communication from Bowling Green State University.

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