Washington D.C. (September 18, 2006) –
Asher Training, Inc., a Washington D.C.– based full service sales training
firm, announced that its large-scale marketing effort of selling sales aptitude
assessments to corporations in China is officially underway in Shenzhen, China.
The success of the kick-off event led to immediate bookings for sessions in
Beijing and Shanghai.
John Asher, chairman and CEO of Asher Training, hosted the
official kick-off event in Shenzhen on August 23 by training over 1,200 Chinese
CEO’s on the “Three Factors for Sales Success.” The event
was sponsored by the CEO Clubs of China and drew the largest audience ever for
a privately held seminar at the Shenzhen Civic Center. The kick-off event targeted
CEOs and focused on the third factor for sales success – —how to
identify people with a natural talent or aptitude for sales.
“Our clients throughout the United States have been
using the Craft Personality Questionnaire (CPQ) for the past 10 years and have
found those who score high on the CPQ outsell those who score low by a factor
of 4four. We believe Chinese CEOs will benefit from the CPQ as well by helping
them to identify and hire sales talent throughout China,” said Asher.
Asher Training is the largest independent distributor of the
CPQ in the U.S. and the sole distributor of the product in China. Over 1.5 million
people have taken the CPQ worldwide to date.
“Identifying sales talent is one of the biggest challenges
facing Chinese executives today,” said Simon Guo, president of Asher Training’s
China division. “One CEO at the event stated she hired over 100 outside
salespeople in Shanghai and the group of them had only made one sale in six
months. We know the CPQ will address these types of challenges all over the
country,” stated Guo.
Established in 1996, Asher Training, Inc. is located in the
Ronald Reagan Building and International Trade Center in Washington, D.C. The
full -service sales training firm specializes in training and coaching C-Level
executives, sales managers and top salespeople in strategic sales, marketing
and business development best practices worldwide.
Visit www.ashertraining.com
for additional company information. |
